I probably get more email than most. I have numerous websites, clients and more business social profiles, to be honest, than I can handle. So, I’m pretty busy. As of late I found that I really don’t have the time, or the inclination to make the time, to respond to e-mails where the Sender clearly feels their time is more valuable than mine.
How do I know that’s what they think or how the feel? They make it clear by how they contact me. I’ve noticed a pattern that includes just 5 little things they do that make it clear they are more into getting a message through my site rather than actually making contact with me.
Effective email “cold calling” is a skill that many don’t have. As a matter of fact, one may consider unsolicited, unasked for, poorly written proposals or partnership requests spam when not done properly.
Why No Response to Your Business E-mails?
- You used the wrong website form. I talked about this in more detail here. Depending on which of my sites you are on, I have different forms for different inquires. From my main contact form page I’ll note that. Fill out that main contact form anyway or do not follow the instructions and I have a pretty good idea you are more into getting a link to your site than sincerely wanting to partner with me. No response.
- Your email does not address me personally. I’m not a corporation or a “Team”, nor am I a Sir or a Webmaster. Little effort will discover it just me, Judith. No response.
- Your email offer or inquiry has nothing to do with the topic of my site. I know it is tempting to want to get exposure to the business folks who frequent this site, but if you cannot convince me why exposure on my site would benefit my site visitors, specifically — no response.
- Your email has grammatical and spelling errors. We all make mistakes. I do too. But I still get emails in all small case with incomplete sentences. Some so bad I actually think folks are testing me to see what type of response they would get. With any business email you need to be professional and coherent… No response.
- Claiming you’ve reviewed my site when you haven’t. Then proceeding to offer generic compliments that don’t really apply to my site screams template. Offering actual specifics goes a long way to getting my attention. Otherwise, no response.
Assume those you are emailing are busy too. Assume they have to budget their time carefully by prioritizing their activities. Know they want to communicate with those that show a respect for their time and can communicate professionally and with clarity and specifics.
Just these 5 little things will determine what emails they will respond to — or not.