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Business Holiday Thank You Cards or Email?

Should you send Thank You cards in stead of thank you emails?

Every year, I get emails from folks like you about this topic. So here’s a post that covers the issue of what to do if you receive holiday gifts from business partners or customers.

Do you send a Thank you card via snail mail, or will an email suffice?

A site visitor writes…

I would like to know the etiquette on thank you notes when it comes to business holiday gifts. I once read that sending a thank you via email is not proper, is this true?

BEE Site Visitor

That is a great question and one I know others have wondered about, too.

The effort you put into something shows your level of sincerity and gratitude. Thank you notes, when sincere, contribute to building those oh-so-important business partnerships.

For example, when a client does something nice for me, sends flowers for my birthday, or a gift around the holidays, they get a handwritten and personally addressed thank you note via old-fashioned snail mail. That note goes out the very next day.

I mailed one out just today. Some say that makes me old-fashioned. But I don’t think so. Some things never go out of style, and a handwritten thank-you note is one of them. More so in a day where almost everything is technology created or AI.

Regarding my clients, I am blessed that we are on a first-name basis. Many I have worked with for decades. In most cases, our relationship goes beyond the client/vendor formality. Because of this, a thank you email would not seem adequate.

Choices Make a Statement

Yes, I could send my thank you by email. After all, I am in the technology business, which would make sense. Some folks wouldn’t think twice about taking that approach.

But would that show my sincere gratitude as much as taking the time to buy the card, write my note, hand-address the envelope, pay the postage, and send it off?

Probably not…

How Personal is the Relationship?

On the other hand, I have vendors that send me holiday gifts. It is a lovely sentiment, but they aren’t really from a person to me. They are from a company. In that case, I sent a thank you email to my contact at that company, thanking them for the gift and for thinking of me.

Next time you go to the store, check out the card section and buy yourself a box of lovely thank-you cards to have on hand. I tend to collect packs of cards — I like having them right there when I need them.

As with most topics we discuss, use your discretion based on the relationship you have (or would like to have) with the giver. So here I go, talking about discretion again, right? So many things end up returning to that word, don’t they?

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